Vegan influencer Tabitha Brown reached one million followers on social media platform TikTok in less than one month after releasing her account on March 7, 2017; Brown decided to go vegan after seeing the documentary What the Health to fight her struggle with chronic pain. In 2018, Brown became a viral experience after posting a video clip of herself consuming a Great smoky TTLA sandwich– a vegan BLT made with tempeh, tomato, lettuce, avocado, and Brown’s enhancement of a pickle– she bought from a Whole Foods Market delicatessens counter. Her video clip influenced numerous followers to demand that the TTLA be readily available at their regional shop, quickly affecting Whole Foods to add the vegan sandwich to its shops across the country. The grocery chain also named Brown its BFF & Plant-Based Brand name Ambassador shortly afterward.
Brown tells VegNews that her vegan trip, from consuming a sandwich in her vehicle to getting to millions of followers, has taught her a few key lessons. “It has taught me that life has plenty of surprises,” Brown claimed, “and if you stay regular, genuine, spread out love, ideas, as well as excellent food, the surprises will remain to blow your mind in one of the most outstanding way.”
Because of the viral sandwich video, Brown has relied on helping others thrive by producing engaging vegan content, consisting of regular Facebook Lives such as “Very Good Mondays” (where Brown and also her daughter Choyce testimonial vegan items made by small businesses); “Fridays with Tab and Chance” (where Brown and her recently vegan husband Possibility conversation regarding their lives); as well as weekly cooking presentations– which always start with Brown’s warm welcome, “Honey, come on in the space”– that attract hundreds of viewers. With a gentle push, Brown motivates individuals to try her dishes to help them along their journey. “I want individuals to know it’s a process like anything else. To take it each day and also don’t be difficult themselves,” Brown said. “I want to expand globally as well as get to more people with great vegan food, love, light, and giggling.”
On TikTok– where Brown currently has virtually two million followers– and also Instagram, Brown shares shorter-format video clips, such as her basic dish for vegan carrot bacon, which is now going viral. Simply this week, Brown made a look at a digital variation of ABC talk show Strahan, Sara, and Keke was highlighted by media outlet Because of Them We Can, as well as promoted by Buzzfeed’s food arm Delicious on Instagram. Our viewers likewise selected brown as their favorite Vegan Social media site Character throughout the 2020 VegNews Veggie Honors– exposed in our Best of Vegan issue, which is hitting the stands currently.